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portfolio..
identity
& corporate images
identity image for a new dead sea products line
this
is a proposal for a complete identity image for new dead sea product
line
the job involved coming up with a name for the brand name that carries a
concept and logo design with its application to the print material
(packaging, promotional items.. etc.) for
the new product.
date: may 2000
literature...
In 1947, young Bedouin
shepherds, searching for a stray goat in the Judean Desert, entered a long-untouched
cave and found jars filled with ancient scrolls. That initial discovery by
the Bedouins yielded seven scrolls and began a search that lasted nearly a decade
and eventually produced thousands of scroll fragments from eleven caves.
During those same years, archaeologists searching for a habitation close to
the caves that might help identify the people who deposited the scrolls,
excavated the Qumran ruin, a complex of structures located on a barren
terrace between the cliffs where the caves are found and the Dead Sea. Within a
fairly short time after their discovery, historical, paleographic, and linguistic
evidence, as well as carbon-14 dating, established that the scrolls and the Qumran ruin
dated from the third century B.C.E. to 68 C.E. They were indeed ancient!
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